The key to growth is presenting your business – Be sure to read The A-Z Presentation BEFORE you read this (all the pieces will make sense then) .
What’s another name for presenting? It’s called Show the Plan or STP
How many ways are there to STP? And exactly what is the Plan? You probably heard one of our members present the A-Z presentation—which has some key components to it. We keep this simple and duplicatable so the newest person will be able to show the plan.
We want you to be able to STP as soon as possible—as soon as you feel comfortable. Why? Because your business will grow faster! However, until you do feel comfortable, keep using our live and virtual events to bring your prospects. And, be sure to grab hold of your tracking sheet in this module—you want to know how many personal exposures (STPs) you have. 100 STPs and you are on track to a six figure income!
Here are the components to an effective presentation:
- Your Story (Why—or your Bridge—the bridge to why you are building the business)
- A few industry facts
- Company
- Trends
- Products
- Compensation (one slide)
- Support System – Your brand
- The Summary
- The Next Step Is (the Close)
When someone joins our 
, part of the reward of membership is you actually get a copy of my power point presentation, and you simply substitute out my WHY for your WHY—you have access to our time-tested proven, effective A-Z presentation—when you are a member of my personal team OR a member of the Academy’s Inner Circle Silver or above Master Mind Join Inner Circle Here.
Don’t re-invent the wheel—use what works. Keep it simple.
Note, you can print out the individual power point slides and make a flip chart. Simply go to Office Depot and purchase the empty flip chart book and you will be able to have a low tech tool to show the plan.
You can also shrink the slides and put them in a 5×7 or 4×6 picture book and do the same thing—a low tech presentation.
This is perfect for someone who might want to carry the presentation in their purse or briefcase and not always carry their laptop or have access to a computer.
The key is to practice your presentation and feel very comfortable giving it.
You don’t want to be reading a script—you want to be sharing from your heart with enthusiasm. When you see a slide or a picture you should be able to easily share from your heart. I have made the presentation simple and to the point.
Now, what venues are open to give the presentation:
- One on one
- You Own Personal Video (a recording of a webinar)
- Webinar(virtual conference rooms)
- Home Events
- Hotel Events
- Conference Calls
- Corporate DVD or videos
Note that a presentation should last about 60 minutes—including questions. 20 to 28 minutes for you actually doing the A-Z presentation and 30 minutes for your prospect to ask questions.
When you book your presentation, you need to book enough time to allow for a full presentation. Let them know they will have time for asking questions.
The question you must ask after the presentation is:
“What did you like best about the presentation?”
So where can you do these events?
A one-on-one presentation can literally be done anywhere. Home, office, restaurant, park, in a private virtual conference room. Anywhere that it is convenient for both you and your prospect.
Your very own virtual Presentation — or a Webinar Presentation can be done in a virtual conference room. Prepare your A-Z presentation in power point and then use GoToMeeting or another virtual conference room to make your presentation. Be sure to record the presentation so you can turn it into something that you can easily email to prospects (most people prefer this kind of presentation. An alternative source to GoToMeeting is www.Presenternet.com
An in-home event is a great way to start building a local group. Start a weekly event even if you only have one person attend and you start at your kitchen table. It will grow. Be committed to the process.
These events should not be fancy. Do not prepare food or a lot of refreshments. Keep it simple: Water, tea and coffee. Disposable cups. Allow people to serve themselves.
Tell people to arrive 15 minutes before you plan on getting started. If you are going to use the A-Z power point presentation, make sure you have an ‘S’ cord and practice hooking it up ahead of time with your television. Another useful tool is a remote clicker for your laptop computer to switch the slides so you don’t need to manually do this—you want to be looking at the audience while you are speaking.
Make seating easy and comfortable. Put pets outside. Have children occupied with homework, a movie, or good books. But keep the atmosphere light. If you have an interruption, take it in stride. Remember, this is a home business. We are building a home business to be home with our families—isn’t that the great part!
Have a simple and attractive product display table. You do not need to have every single product the company makes on display. After it is artfully arranged (a card table is great—and putting products on different levels using upside down boxes draped with a nice fabric (think stretchy crushed velvet or velour)), cover all of the products with a piece of attractive fabric. You do not want your guests congregating around the product table before the event reading every ingredient and saying ‘oh is this what the event is about?’
At the point in the presentation where we talk about products, take of the table drape and showcase two or three of your favorites.
Give a brief exciting testimony. Maybe two testimonies (no more than 2) and then let them know you will give them samples of everything after the event.
Hotel Events are run very similar to a Home Event—the only difference is the location. Start out small at a Courtyard by Marriott and work up to bigger hotels as need. Courtyards are easy to work with. Remember to start and end on time. Bring your own equipment—it will save you money.
If you are doing a hotel event, you will need a laptop, a small projector, a screen, and possibly a wireless mic setup.
Do not feel compelled to offer coffee or any other refreshment other than water. There should be a $5 to $10 charge for Associates and guests are free.
If you are doing newspaper advertising, you will want to hold Hotel Events.
Conference Calls. Live Business Overviews are great. They are easy to plug people into and are exciting. You can create your own or plug into what’s happening on our team and our upline TEAMs. Be sure to check your schedule!
These calls typically follow the same format of a good presentation:
- Your Story (WHY—or your Bridge—the bridge to why you are building the business) It will be the story of whoever is hosting the call
- A few industry facts
- Company
- Trends
- Products
- Compensation (one slide)
- Support System – YOUR BRAND
- The Summary
- The Next Step Is (the Close)
Using the Corporate CDs and DVDs can be a useful alternative—They are also really great as a follow-up tool. People love to hear why YOU are building the business and the Corporate produced information is missing this very important component. This is why I like to use these tools for follow-up.
So what’s the next step for you?
If you haven’t all ready done so, complete your WHY which was part of the 90 Day Fast Start book (available FREE as an Gold or Platinum Inner Circle Members) Bronze & Silver Members go here www.WomenWithDreams.com/recommendedresources/90day
Once you know your WHY, you create a written WHY statement and then build your Dream Board, with pictures that have you in them. Generic pictures will not inspire you—they need to have YOU in the picture. Go on a dream building trip. Have pictures taken in the car of your dreams, your next home, the school where you want your kids to go. Write out a check to the charity and church for the amount that your want to contribute—and put a date on that check. Determine what income level you want to be earning and by what date. These should all become part of your WHY and your bridge. Gather a few more pictures from your past. If you need help with this – visit our Business Resources Section and grab hold of the 90 Day Fast Start book.
Not only will you have completed a very important step of having your dream board in your construction zone (office—remember you are building a wonderful business so we call it a construction zone).
Then, you will be well on your way to having your very own A-Z presentation! This is one of the most effective tools you will ever have—bar none. WHY—because you want to be focused on living your WHY – and you want to share your WHY during the presentation. People want to know WHY they should join you instead of someone else!
Be sure to read all about the A-Z Presentation in this Irresistible Recruiting Module.
Congratulations.